Has the nerd culture led to the buttoned-up shirt no longer being short code for special?

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One of my favorite Slate pieces was this June Thomas piece from 2009, on how buttoning the top button on your shirt was shorthand for “special”, i.e. in effect being like Forest Gump. She also said it was meant to signify nerds.

Has this now changed in our post-Zuckerberg, nerd-obsessed culture? This morning, the BBC Sports presenter suddenly had a buttoned up shirt (like this). If the buttoned-up look has reached the bastion of machoness that is TV sports, then clearly something is going on. A quick look around flickr suggests this might be true. See e.g. here.

What’s next for our generation of wannabe nerds? Computers worn on your face? Oh, wait.

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