Mad Men mergers (WPP + Interpublic)

So the latest rumor is that WPP is planning/trying to/wanting to buy Interpublic group.

As mentioned in this earlier post, in a time of rapid change, especially in the field of advertising/media/tech, shouldn’t companies try to become smaller and more nimble to deal with digital changes? The continued mergers in this industry seem to be more aligned to old-school capitalism.

Photo: By JRibaX (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)%5D, via Wikimedia Commons

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