Following my post on Twitter’s upcoming IPO yesterday, there were several good articles today on how they’re going about preparing for it. FT reported that Twitter had appointed their first head of commerce, to generate revenue from e-commerce, probably driven by the “cards” they use already. The Washington Post had an article on how Facebook’s stock price resurgence has opened the door to Twitter and how Twitter will be judged by Wall Street in a similar way as Facebook (i.e. the slightly formulaic if you don’t have mobile revenue, your stock is worth less than a cup of coffee).
Another story that shows further experimentation with Twitter as a media channel came on The Next Web, which described an experiment that the Times is running, of letting users tweet specifically chosen highlights from a story. This kind of ready-made tweet has long annoyed me on other websites, since it never seems to say the same thing that I’d like to say. It’s a diametrically different approach to the one I mentioned earlier that Gawker was testing out, of letting the users even change the headline of the story as they forward it. Both might be valid for different kinds of stories, however. The only thing that is for sure is that we’ll continue to see a lot of experimentation from Twitter in the lead-up to the IPO.
If you have any other examples of interesting Twitter experiments you’ve seen, please let us know in the comments. Follow me on Twitter (of course) for more updates.