There was a wonderful piece in the Economist the other week, which detailed the largest Twitter spike in volume ever, and its reasons. Apparently all the Super Bowl wardrobe malfunctions and royal or reality TV-royal babies have nothing on the dedication of Japanese Miyazaki fans (the director of Spirited Away). The spike in volume came from them all simultaneously tweeting a spell at the corresponding time in the movie Castle in the Sky.
So we knew already that Japanese fans are extremely dedicated to their anime, and like to do things in a coördinated fashion, but why is Twitter telling us this? According to the Economist’s corresponding Babbage podcast, it’s Twitter bragging about its capability to handle the huge amount of tweets (143,000 in a second!), to show that it’s overcome its earlier capacity issues (the beloved fail whale) in anticipation of its upcoming IPO.
There are a couple of privately held tech companies (Spotify, Airbnb, etc) out there who are getting very valuable and who should be on the verge of doing their IPOs soon. Facebook just surpassed its offering price. In a normal world, that would hardly be a cause for jubilation, but given how much beating that stock has taken, apparently just getting your initial money back is a good thing. Facebook being under water has acted as a barrier keeping all these other companies from proceeding with their IPOs.
Now Spotify for example should get their IPO done as soon as possible, before someone else eats their lunch, and would probably only be useful for both shareholders and users, but the inevitable Twitter IPO might turn out to be an unfortunate thing for users. As was argued a while ago, Twitter is a completely unique media channel, and is practically a global public good in its distribution of news more than just another social media “network”. No other channel distributes news so equitably (a Middle Eastern activist has the same voice as a Middle Eastern President), and so rapidly (where else can you get informed second-by-second of events anywhere in the world?)
There is a legitimate worry that an IPO would damage that. The need to monetize the user base might over time decrease the simplicity that makes Twitter so useful all over the world. So far additions have been hit-or-miss (sponsored tweets annoying / related articles illuminating), so I really hope that they can explore subscription and sponsorship models that don’t interfere with the clean user experience.