Seth Godin’s concept of tribes and connections to blue ocean strategy

In this TED video (old, I know – am going through old TED videos, as I do my exercises for my broken arm), Seth Godin makes some interesting points. I like his imploring of heretics, which is akin to the blue ocean strategy principle of replacing an orthodoxy of one industry as a heresy in another. I also like the idea that technology can create these tribes, consisting of true fans, to use Kelly’s term.

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