Interesting post on Boing Boing about, one one hand, how radically ads have changed over the last 50 years, and also, on a wider scale, how bad we are at imagining the future. Douglas Coupland and the others’ work on Minority Report potentially excluded, most futuristic visions, especially when it comes to communication and advertisements, do not reinvent concepts, they’re just more in-your-face versions of today’s versions. Akin to the problem in marketing research detailed in Blue Ocean Strategy, that when you ask customers what they want – they all just want more of what they have for less. To really innovate, you need to approach it from a new angle. Noncustomers’ in the case of Blue Ocean Strategy, and nonproducts in the case of future ads.